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PR Toolkit

$199.99

Made by a publicist for publicists. No need to recreate what works or pay an expensive retainer for an in-house run program. Using a conscious communication’s framework, this PR Toolkit includes:

  • The Intentionality Audit – Worksheet to help you define your core outreach intentions to ensure all pitch hooks align and are sent ethically with consent. 

  • Media Ethics Checklist – Self-assessment with best practices list to ensure the pitch is helpful, truthful, and relevant to the receiver, rather than "spammy."

  • Narrative Mapping – Guide using the anatomy of a good, whole story pitch that utilizes conscious communications and emotional intelligence to share not just the success, but the challenges as well.

  • Professional Presskit – Tactical assets that include all the templates you need to set up your modern press kit immediately such as:

    • Customizable media page template – Visual layout to house spokesperson bios, headshots and as seen in logos. 

      1. Values-Forward bio guide – Instructions on crafting a bio that puts impact and purpose first rather than leading with titles and accolades.

      2. Best practices boilerplate – Guidance on what makes a lasting impression with a boilerplate that answers a journalist’s questions before they ask them.

      3. Best practices media list template – Easy to copy and paste in Google or Excel to continue using as a dynamic space for nurturing media contacts.

      4. Best practices briefing sheet – Backgrounder on media to be used in preparing executives for media interviews, not to be shared with media, internal-use only.

      5. Tracking Sheet template – Compassionate CRM-lite document that tracks beyond the status of a pitch to highlight the relationship status.

      6. Best practices flowchart – Visual guide on best timing on when to follow up, when to let go and how to best continue respecting media’s boundaries.

  • Dynamic Pitch Assets – Modular system built for choice, relevance, empathy and customization to kick off your pitching successes. Includes: Includes:

    1. The "Pause and Pivot" pitch framework: Templates that leave explicit "connection points" for the user to research and reference a journalist's specific work, demonstrating active listening.

    2. Tiered outreach scripts: Distinct templates for cold outreach, follow-ups, and relationship-building (non-transactional interactions).

    3. The "Anti-Crisis" messaging guide: Tools for responding consciously to negative feedback or difficult interview requests without becoming defensive.

*Order the PR Toolkit in August 2026 and to celebrate learning, enjoy…*

Made by a publicist for publicists. No need to recreate what works or pay an expensive retainer for an in-house run program. Using a conscious communication’s framework, this PR Toolkit includes:

  • The Intentionality Audit – Worksheet to help you define your core outreach intentions to ensure all pitch hooks align and are sent ethically with consent. 

  • Media Ethics Checklist – Self-assessment with best practices list to ensure the pitch is helpful, truthful, and relevant to the receiver, rather than "spammy."

  • Narrative Mapping – Guide using the anatomy of a good, whole story pitch that utilizes conscious communications and emotional intelligence to share not just the success, but the challenges as well.

  • Professional Presskit – Tactical assets that include all the templates you need to set up your modern press kit immediately such as:

    • Customizable media page template – Visual layout to house spokesperson bios, headshots and as seen in logos. 

      1. Values-Forward bio guide – Instructions on crafting a bio that puts impact and purpose first rather than leading with titles and accolades.

      2. Best practices boilerplate – Guidance on what makes a lasting impression with a boilerplate that answers a journalist’s questions before they ask them.

      3. Best practices media list template – Easy to copy and paste in Google or Excel to continue using as a dynamic space for nurturing media contacts.

      4. Best practices briefing sheet – Backgrounder on media to be used in preparing executives for media interviews, not to be shared with media, internal-use only.

      5. Tracking Sheet template – Compassionate CRM-lite document that tracks beyond the status of a pitch to highlight the relationship status.

      6. Best practices flowchart – Visual guide on best timing on when to follow up, when to let go and how to best continue respecting media’s boundaries.

  • Dynamic Pitch Assets – Modular system built for choice, relevance, empathy and customization to kick off your pitching successes. Includes: Includes:

    1. The "Pause and Pivot" pitch framework: Templates that leave explicit "connection points" for the user to research and reference a journalist's specific work, demonstrating active listening.

    2. Tiered outreach scripts: Distinct templates for cold outreach, follow-ups, and relationship-building (non-transactional interactions).

    3. The "Anti-Crisis" messaging guide: Tools for responding consciously to negative feedback or difficult interview requests without becoming defensive.

*Order the PR Toolkit in August 2026 and to celebrate learning, enjoy…*