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Communications is the most visible role among key stakeholders and buyers today, yet continues to remain the least invested in position across many organizations. This makes the traditional role of communications and public relations counter to the greater value these services can now provide.
Working environments today require fresh and creative approaches to communications.
Linsey currently offers these services:
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Whether you're with an entrenched enterprise, a fresh startup with a groundbreaking idea or an agency with a remote workforce, Linsey’s fractional communication services provide the connective muscle key stakeholders want and teams need especially those struggling with visibility. Using strategic, integrated and impact-aligned tactics, Linsey works within existing structures and resources to make the most of current dynamics while supporting recommendations that increase greater authentic agility through ghost writing, messaging development, repeatable engagement with media, executive spokespeople creation and developing content audiences like to share.
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Reputations aren’t made, they are earned through visibility curation and strategic planning. Using crisis communications frameworks, Linsey relies on strategic content creation, targeted social media campaigns, event spokesperson development and industry recognition to integrate tactics that alchemize negative perceptions into positive realities.
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Flexible, expert advice as you need it. No contracts or commitments. You’ll walk away from a consultation with greater goal clarity, a strategic map for next steps against realistic timelines and tangible opportunities for growing visibility among stakeholders.
Achieving Authority
Assess with Intent
Together you share previous communication efforts as well as upcoming strategic plans often accompanying a product roadmap. Linsey reviews current assets and provides a list of recommendations on how to turn on or re-ignite organization’s communications engines, integrated and tailored to support sustainable, abundant growth and specific team needs.
Collaborate with Stakeholders
Together we review the list of recommendations alongside a timeline and scope of work. Align on deliverables and start working on one project at a time or getting multiple, overlapping campaigns started for a waterfall impact. Offering full transparency from kick-off.
Prioritize with Authenticity
Together depending on a number of factors including time, impact, audience, goals, Linsey creates three best case scenarios for team discussion around launches including advice on what add-on services such as ghostwriting, crisis communications or social engagement campaigns could support the organizations quarterly goals.
Strategize with Purpose
Together using a proven system that builds a sustainable, team-centric approach to integrated communications utilizing existing internal structures, external value begins to plant seeds of brand consistency that grows fresh opportunities to communicate all the wonderful accomplishments your team is making for your market, buyers and stakeholders.
“Since working with Linsey our sites’ unique sessions have increased 72% with lead generation really taking off at a 165% increase! Thank you for your continued teamwork and guidance in securing quality coverage that fills up our pipeline to drive visibility, leadership and sales interest.”
Amanda M., Healthcare Marketing Executive