Clients
Elation Health
Vynca Health
Shoshana Ungerleider, MD
Roles
Crafting through leadership
Executive ghostwriting
Executive Editing
Earned and paid placements
Strategic distribution
Guiding thought leadership, taking it from idea to publication while building an online reputation is a delicate process.
A process Linsey has a decade and a half navigating with deep experience placing strategic contributed opinions from executives across business, trade and local relevant outlets. It first starts with a thought and an executive brainstorm session to build out what owned piece of content will be first created for the space to unpack a thought leadership piece to grow into an industry impact that other colleagues and stakeholders want to share and amplify.
Aligning Engaging Topics
Ensuring the topic you write on is one that audiences want to read is also an important step in crafting engaging through leadership placements for executives. Linsey works with executives to refine and align on audience engaging topics across a wide rage of ideas and publications both earned and paid. Depending on the topic and timeline, paid is often the perfect channel to get the conversation and interest started.
Building an Audience
Connecting with those people that are most impacted by your messaging is a great step to building an audience that will champion your mission with excited amplification efforts that complement any thought leadership campaign. This video with Dr. Ungerleider and Dr. ZDogg, features Ungerleider’s mission with her foundation, End Well and its Symposium, relates to other physicians shared experiences as well as highlights the work she’s doing to center autonomy at the end of someones life. This video got hundreds of thousands of views, went out to half a million subscribers and beyond the time it took to set-up the conversation and prep Dr. Ungerleider there were no other costs, only rewards here.
Results
“Linsey is a creative, strategic leader and great asset to any organization. She is a skilled professional in strategic partnerships, PR, media, marketing, operations and brings a fresh, outside-the-box approach to solving challenges. Her dedication, mission-driven attitude and advice provide truly game-changing direction for me and my organization.”
Shoshana U., Physician and founder