Clients
Elation Health
Endwell Symposium
Real Chemistry
Porter Novelli
Highwire PR
Texas Doula Association (TDA)
Roles
Brand Strategist
Fractional Communications Director
Communications Advisor
Account Manager
Taking an organization with no news, to a headline making power house takes a skilled communicator using a combination of science and art.
Having worked with many leaders across technology, healthcare and entertainment industries, I can confirm creating a news channel for a brand that fills a market void and is valuable to audiences including media requires a mix of high-caliber communication skills. Most brand news channels today are reactive, slow and ineffective at centralizing the information people actually want to read. Under Communications with Linsey, brands become their own best source of truth utilizing many tools to bring and keep traffic and new leads coming in.
Creating Brand Newsrooms Media Want to Read
You may be surprised to learn not every Website operates as a newsroom and if you were my colleague, Michael Brito you would suggest changing that immediately. Third-party coverage is being pulled from AI search more than paid content, putting greater weight on press coverage. With AI rewarding credible third-party mentions and strong owned content, it makes brand newsrooms across blog channels and press release calendar strategies deserving of even greater attention and investment.
Growing Owned Engagement
Taking a newsroom approach to videos from the EndWell Symposium event, Linsey worked with the extended EndWell team to craft thought-provoking video snippets pushed out through EndWell’s social channels and linking back to its Website. Eventually bloggers, influencers and media started to notice.
Now EndWell’s resource portal is watched by hundreds of thousands of viewers each month exploring mortality and at the same time becoming strong advocates for EndWell, understanding that talking about the end of your life helps you live it more fully.
Results
“Impressive client progress where Linsey has created such a beast of a partnership announcement engine that the company even had a partner story go out in Fortune today without prior planning. Such a great sign of where they’re at now that people are so eager to announce.”
Emily F. P, Author, Speaker and Agency-owner