Clients
Jared Hill + Justin Raiford accident
Elation Health
Attack Poverty violent incident
GitLab perception crisis
EndWell Symposium + Foundation
Shoshana Ungerleder, MD
Roles
Crisis Management Strategist
Communications Advisor
When Raif’s partner Jared was struck by a wave in Mexico and met with conflict and challenges, he knew PR could help and he knew who to call.
Linsey supported in-bound and out-bound media requests alongside media training Raif “on-the-fly” to make the most of their emergency’s visibility and ensure the impact would be valuable to Jared’s healing. Jared’s story went viral with millions of people across the globe falling in love with the way they supported each other through such heartache and tragedy. After months of surgeries and healing, they continue to help fellow travelers better prepare if an accident happens while on vacation, how to get help.
Getting Value from Viral-ity
Linsey immediately suggested starting a GoFundMe and inviting media into the chaos the couple was met with on the last day of their vacation when Jared was injured in a beach emergency. Thanks to PR, the couple’s GFM financial support surpassed $100k, they were able to quickly access more resources including a private flight from Mexico to Houston following a traumatic surgical experience out of the country.
Authenticity Wins
Not only was Jared dealing with a debilitating trauma from the initial accident on the beach, he got an infection in the hospital in Mexico and had multiple surgeries done incorrectly before he got transferred to the United States. Doctors in Mexico wouldn’t operate on Jared until they were paid, making a timely response with an in-flow of money life-giving during such a critical situation.
Results
“Special shout-out to Linsey for her PR ingenuity, advise and support in helping Raif carry the weight of Jared’s story across so many different platforms and news outlets.”
Andrew F., Jared’s friend and co-worker