Clients
Elation Health
VyncaCares
Shoshana Ungerleider, MD
Roles
Fractional Communications Leader
Project Manager
Making the greatest visibility impact especially during an industry event takes a team effort.
For example during the global, industry event, JPM in San Francisco, Linsey led the team in a strategic discussion around the best way to pitch a strategic partnership when her client an agency’s client wasn’t even attending it. Linsey quickly supported the media engagement team and prioritized outreach efforts in offering the client’s partner the opportunity to highlight them as a marque’ partner while we timed the release and embargoed media outreach efforts at the right time.
Gaining Visibility Despite the Obvious
Even though the client wasn’t speaking at the event, we were able to leverage our clients news to essentially take over the event news cycle making headlines and industry newsletters throughout the week of the event. Directly from the CEO and agency partner: “Huge appreciation to Linsey for generating a ton of buzz at JPM this year with their partnership news. A real case study in how to maneuver the media and line up positive coverage that makes a mountain out of a molehill (and frankly, outperformed the partners own news coverage with their very expensive Edelman team). The client reported exactly what we wanted to hear: that the CEO said she got some great feedback on the coverage while she was making her rounds. THANK YOU and Great job.”
Results
“The CEO perceived so much positivity and excitment at the event. We were seen as very aligned — way more than two years ago. And, we very much are annoying our competitor.”
Amanda M, Marketing Executive